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citi.com color palette

The brand palette extracted from citi.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 22, 2026.

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Primary

Navy

#04208f

rgb(4, 32, 143)

hsl(228, 95%, 29%)

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Accent

Royal Blue

#2057e2

rgb(32, 87, 226)

hsl(223, 77%, 51%)

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Accent

Cornflower Blue

#829ee7

rgb(130, 158, 231)

hsl(223, 68%, 71%)

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Accent

Steel Blue

#056dae

rgb(5, 109, 174)

hsl(203, 94%, 35%)

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Background

Snow

#fbfcfc

rgb(251, 252, 252)

hsl(180, 14%, 99%)

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Text

Charcoal

#333333

rgb(51, 51, 51)

hsl(0, 0%, 20%)

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Neutral

Gainsboro

#d4dee6

rgb(212, 222, 230)

hsl(207, 26%, 87%)

About the citi.com color palette

citi.com's brand palette is built around Navy (#04208F) as its primary color, paired with Royal Blue (#2057E2) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Navy · Primary
the dominant brand color — used for logos, primary buttons, and key moments.
Royal Blue · Accent
a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral
a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background
the base surface the rest of the palette sits on.
Charcoal · Text
the primary readable foreground color.

Frequently asked questions

What is citi.com's primary brand color?

citi.com's primary brand color is Navy, hex #04208F.

What accent color does citi.com use?

citi.com pairs its primary with Royal Blue (#2057E2) as an accent.

How many colors are in the citi.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the citi.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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