What is plaid.com's primary brand color?

plaid.com's primary brand color is Dark Slate Gray, hex #0A5A8C.

What accent color does plaid.com use?

plaid.com pairs its primary with Steel Blue (#1785BF) as an accent.

How many colors are in the plaid.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the plaid.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

plaid.com color palette

The brand palette extracted from plaid.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Dark Slate Gray

#0a5a8c

rgb(10, 90, 140)

hsl(203, 87%, 29%)

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Accent

Steel Blue

#1785bf

rgb(23, 133, 191)

hsl(201, 79%, 42%)

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Accent

Midnight Blue

#02294b

rgb(2, 41, 75)

hsl(208, 95%, 15%)

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Accent

Emerald

#31c69e

rgb(49, 198, 158)

hsl(164, 60%, 48%)

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Accent

Lavender

#eaddfd

rgb(234, 221, 253)

hsl(264, 89%, 93%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#041434

rgb(4, 20, 52)

hsl(220, 86%, 11%)

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Neutral

Light Blue

#b4cede

rgb(180, 206, 222)

hsl(203, 39%, 79%)

CSS variables

:root {
  --color-primary: #0a5a8c;
  --color-accent-1: #1785bf;
  --color-accent-2: #02294b;
  --color-accent-3: #31c69e;
  --color-accent-4: #eaddfd;
  --color-background: #ffffff;
  --color-text: #041434;
  --color-neutral: #b4cede;
}

Tailwind v4

@theme {
  --color-primary: #0a5a8c;
  --color-accent-1: #1785bf;
  --color-accent-2: #02294b;
  --color-accent-3: #31c69e;
  --color-accent-4: #eaddfd;
  --color-background: #ffffff;
  --color-text: #041434;
  --color-neutral: #b4cede;
}

About the plaid.com color palette

plaid.com's brand palette is built around Dark Slate Gray (#0A5A8C) as its primary color, paired with Steel Blue (#1785BF) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Dark Slate Gray · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Steel Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is plaid.com's primary brand color?: plaid.com's primary brand color is Dark Slate Gray, hex #0A5A8C.
What accent color does plaid.com use?: plaid.com pairs its primary with Steel Blue (#1785BF) as an accent.
How many colors are in the plaid.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the plaid.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How plaid.com's colors have changed

Each time plaid.comupdated its brand colors, we captured the new palette. Here's the history, most recent first.

June 2026Current
#0a5a8c
#1785bf
#02294b
#31c69e
#eaddfd
#ffffff
#041434
#b4cede
January 2026
#096096
#02294b
#0c0e3e
#6596b4
#eaddfd
#ffffff
#0e1114
#b5cfe0
January 2025
#63daff
#fcfcfc
#111111
#e9e9e9
January 2024
#fcfcfc
#111111
#000000
January 2023
#63daff
#abffdb
#111111
#ffffff
#e9e9e9
January 2021
#63daff
#9fc2ac
#a8fdd9
#111111
#4b4b4b
#ffffff
January 2019
#63daff
#abffdb
#111111
#4b4b4b
#fdfdfd
February 2018
#29587e
#043155
#02b1f8
#00b276
#40c3f6
#fefeff
#567388
#ced9e1
February 2017
#023156
#fefefe
#576f7f
#acb9c2