What is walmart.com's primary brand color?

walmart.com's primary brand color is Midnight Blue, hex #012C7F.

What accent color does walmart.com use?

walmart.com pairs its primary with Royal Blue (#0053E2) as an accent.

How many colors are in the walmart.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the walmart.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

walmart.com color palette

The brand palette extracted from walmart.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Midnight Blue

#012c7f

rgb(1, 44, 127)

hsl(220, 98%, 25%)

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Accent

Royal Blue

#0053e2

rgb(0, 83, 226)

hsl(218, 100%, 44%)

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Accent

Forest Green

#2a8703

rgb(42, 135, 3)

hsl(102, 96%, 27%)

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Background

Snow

#fafafa

rgb(250, 250, 250)

hsl(0, 0%, 98%)

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Text

Blue

#0000ee

rgb(0, 0, 238)

hsl(240, 100%, 47%)

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Neutral

Cadet Blue

#959698

rgb(149, 150, 152)

hsl(220, 1%, 59%)

CSS variables

:root {
  --color-primary: #012c7f;
  --color-accent-1: #0053e2;
  --color-accent-2: #2a8703;
  --color-background: #fafafa;
  --color-text: #0000ee;
  --color-neutral: #959698;
}

Tailwind v4

@theme {
  --color-primary: #012c7f;
  --color-accent-1: #0053e2;
  --color-accent-2: #2a8703;
  --color-background: #fafafa;
  --color-text: #0000ee;
  --color-neutral: #959698;
}

About the walmart.com color palette

walmart.com's brand palette is built around Midnight Blue (#012C7F) as its primary color, paired with Royal Blue (#0053E2) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Midnight Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Royal Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Cadet Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is walmart.com's primary brand color?: walmart.com's primary brand color is Midnight Blue, hex #012C7F.
What accent color does walmart.com use?: walmart.com pairs its primary with Royal Blue (#0053E2) as an accent.
How many colors are in the walmart.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the walmart.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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