What is sofi.com's primary brand color?

sofi.com's primary brand color is Azure, hex #01A1C6.

What accent color does sofi.com use?

sofi.com pairs its primary with Light Blue (#9EDCE9) as an accent.

How many colors are in the sofi.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the sofi.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

sofi.com color palette

The brand palette extracted from sofi.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Azure

#01a1c6

rgb(1, 161, 198)

hsl(191, 99%, 39%)

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Accent

Light Blue

#9edce9

rgb(158, 220, 233)

hsl(190, 63%, 77%)

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Accent

Khaki

#fed881

rgb(254, 216, 129)

hsl(42, 98%, 75%)

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Accent

Salmon

#dc7874

rgb(220, 120, 116)

hsl(2, 60%, 66%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#1f1646

rgb(31, 22, 70)

hsl(251, 52%, 18%)

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Neutral

Lavender

#e6e9ea

rgb(230, 233, 234)

hsl(195, 9%, 91%)

CSS variables

:root {
  --color-primary: #01a1c6;
  --color-accent-1: #9edce9;
  --color-accent-2: #fed881;
  --color-accent-3: #dc7874;
  --color-background: #fefefe;
  --color-text: #1f1646;
  --color-neutral: #e6e9ea;
}

Tailwind v4

@theme {
  --color-primary: #01a1c6;
  --color-accent-1: #9edce9;
  --color-accent-2: #fed881;
  --color-accent-3: #dc7874;
  --color-background: #fefefe;
  --color-text: #1f1646;
  --color-neutral: #e6e9ea;
}

About the sofi.com color palette

sofi.com's brand palette is built around Azure (#01A1C6) as its primary color, paired with Light Blue (#9EDCE9) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Azure · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Light Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is sofi.com's primary brand color?: sofi.com's primary brand color is Azure, hex #01A1C6.
What accent color does sofi.com use?: sofi.com pairs its primary with Light Blue (#9EDCE9) as an accent.
How many colors are in the sofi.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the sofi.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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