What is samsung.com's primary brand color?

samsung.com's primary brand color is Royal Blue, hex #006BEA.

What accent color does samsung.com use?

samsung.com pairs its primary with Midnight Blue (#1428A0) as an accent.

How many colors are in the samsung.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the samsung.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

samsung.com color palette

The brand palette extracted from samsung.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#006bea

rgb(0, 107, 234)

hsl(213, 100%, 46%)

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Accent

Midnight Blue

#1428a0

rgb(20, 40, 160)

hsl(231, 78%, 35%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Dim Gray

#717171

rgb(113, 113, 113)

hsl(0, 0%, 44%)

CSS variables

:root {
  --color-primary: #006bea;
  --color-accent: #1428a0;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #717171;
}

Tailwind v4

@theme {
  --color-primary: #006bea;
  --color-accent: #1428a0;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #717171;
}

About the samsung.com color palette

samsung.com's brand palette is built around Royal Blue (#006BEA) as its primary color, paired with Midnight Blue (#1428A0) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Dim Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is samsung.com's primary brand color?: samsung.com's primary brand color is Royal Blue, hex #006BEA.
What accent color does samsung.com use?: samsung.com pairs its primary with Midnight Blue (#1428A0) as an accent.
How many colors are in the samsung.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the samsung.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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