What is capitalone.com's primary brand color?

capitalone.com's primary brand color is Steel Blue, hex #0475B0.

What accent color does capitalone.com use?

capitalone.com pairs its primary with Crimson (#CF3F41) as an accent.

How many colors are in the capitalone.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the capitalone.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

capitalone.com color palette

The brand palette extracted from capitalone.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Steel Blue

#0475b0

rgb(4, 117, 176)

hsl(201, 96%, 35%)

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Accent

Crimson

#cf3f41

rgb(207, 63, 65)

hsl(359, 60%, 53%)

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Background

Snow

#fcfcfc

rgb(252, 252, 252)

hsl(0, 0%, 99%)

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Text

Midnight Blue

#141414

rgb(20, 20, 20)

hsl(0, 0%, 8%)

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Neutral

Silver

#afb1b3

rgb(175, 177, 179)

hsl(210, 3%, 69%)

CSS variables

:root {
  --color-primary: #0475b0;
  --color-accent: #cf3f41;
  --color-background: #fcfcfc;
  --color-text: #141414;
  --color-neutral: #afb1b3;
}

Tailwind v4

@theme {
  --color-primary: #0475b0;
  --color-accent: #cf3f41;
  --color-background: #fcfcfc;
  --color-text: #141414;
  --color-neutral: #afb1b3;
}

About the capitalone.com color palette

capitalone.com's brand palette is built around Steel Blue (#0475B0) as its primary color, paired with Crimson (#CF3F41) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Steel Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Crimson · Accent: — a secondary highlight for links, callouts, and interactive states.
Silver · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is capitalone.com's primary brand color?: capitalone.com's primary brand color is Steel Blue, hex #0475B0.
What accent color does capitalone.com use?: capitalone.com pairs its primary with Crimson (#CF3F41) as an accent.
How many colors are in the capitalone.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the capitalone.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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