What is sap.com's primary brand color?

sap.com's primary brand color is Royal Blue, hex #0057D2.

What accent color does sap.com use?

sap.com pairs its primary with Lavender (#E2D8FF) as an accent.

How many colors are in the sap.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the sap.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

sap.com color palette

The brand palette extracted from sap.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#0057d2

rgb(0, 87, 210)

hsl(215, 100%, 41%)

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Accent

Lavender

#e2d8ff

rgb(226, 216, 255)

hsl(255, 100%, 92%)

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Accent

Dark Slate Gray

#265c74

rgb(38, 92, 116)

hsl(198, 51%, 30%)

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Accent

Midnight Blue

#002a86

rgb(0, 42, 134)

hsl(221, 100%, 26%)

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Accent

Violet

#7858ff

rgb(120, 88, 255)

hsl(251, 100%, 67%)

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Background

White

#fefeff

rgb(254, 254, 255)

hsl(240, 100%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Gray

#7a7b7a

rgb(122, 123, 122)

hsl(120, 0%, 48%)

CSS variables

:root {
  --color-primary: #0057d2;
  --color-accent-1: #e2d8ff;
  --color-accent-2: #265c74;
  --color-accent-3: #002a86;
  --color-accent-4: #7858ff;
  --color-background: #fefeff;
  --color-text: #000000;
  --color-neutral: #7a7b7a;
}

Tailwind v4

@theme {
  --color-primary: #0057d2;
  --color-accent-1: #e2d8ff;
  --color-accent-2: #265c74;
  --color-accent-3: #002a86;
  --color-accent-4: #7858ff;
  --color-background: #fefeff;
  --color-text: #000000;
  --color-neutral: #7a7b7a;
}

About the sap.com color palette

sap.com's brand palette is built around Royal Blue (#0057D2) as its primary color, paired with Lavender (#E2D8FF) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Lavender · Accent: — a secondary highlight for links, callouts, and interactive states.
Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is sap.com's primary brand color?: sap.com's primary brand color is Royal Blue, hex #0057D2.
What accent color does sap.com use?: sap.com pairs its primary with Lavender (#E2D8FF) as an accent.
How many colors are in the sap.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the sap.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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