Gallery / Color palette
chewy.com color palette
The brand palette extracted from chewy.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 3, 2026. Palette reconstructed from an archived capture.
Royal Blue
#1b48c1
rgb(27, 72, 193)
hsl(224, 75%, 43%)
Sky Blue
#a8b9e5
rgb(168, 185, 229)
hsl(223, 54%, 78%)
Midnight Blue
#072f6b
rgb(7, 47, 107)
hsl(216, 88%, 22%)
Peru
#a09154
rgb(160, 145, 84)
hsl(48, 31%, 48%)
Amber
#ffc80c
rgb(255, 200, 12)
hsl(46, 100%, 52%)
Snow
#fbfbfb
rgb(251, 251, 251)
hsl(0, 0%, 98%)
Midnight Blue
#121212
rgb(18, 18, 18)
hsl(0, 0%, 7%)
Gainsboro
#dbdcde
rgb(219, 220, 222)
hsl(220, 4%, 86%)
About the chewy.com color palette
chewy.com's brand palette is built around Royal Blue (#1B48C1) as its primary color, paired with Sky Blue (#A8B9E5) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Royal Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Sky Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Gainsboro · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Midnight Blue · Text
- — the primary readable foreground color.
Frequently asked questions
What is chewy.com's primary brand color?
chewy.com's primary brand color is Royal Blue, hex #1B48C1.
What accent color does chewy.com use?
chewy.com pairs its primary with Sky Blue (#A8B9E5) as an accent.
How many colors are in the chewy.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the chewy.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How chewy.com has looked over time
Snapshots of chewy.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#1b48c1#a8b9e5#072f6b#a09154#ffc80c#fbfbfb#121212#dbdcde
- Archived#1b48c2#006b2b#bc2848#be9b18#5a7ad2#fefefe#121212#eeeeef
- Archived#1c49c2#718dd9#ffc80c#b28900#f8aa78#ffffff#000000#e4e8f6
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