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southwest.com color palette
The brand palette extracted from southwest.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
Amber
#fec130
rgb(254, 193, 48)
hsl(42, 99%, 59%)
Cornflower Blue
#7d8fcf
rgb(125, 143, 207)
hsl(227, 46%, 65%)
Goldenrod
#d29625
rgb(210, 150, 37)
hsl(39, 70%, 48%)
Chocolate
#b4765d
rgb(180, 118, 93)
hsl(17, 37%, 54%)
Midnight Blue
#1a2c80
rgb(26, 44, 128)
hsl(229, 66%, 30%)
Snow
#fafafa
rgb(250, 250, 250)
hsl(0, 0%, 98%)
Iris
#304cb2
rgb(48, 76, 178)
hsl(227, 58%, 44%)
Light Gray
#cad0e4
rgb(202, 208, 228)
hsl(226, 33%, 84%)
About the southwest.com color palette
southwest.com's brand palette is built around Amber (#FEC130) as its primary color, paired with Cornflower Blue (#7D8FCF) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Amber · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Cornflower Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Light Gray · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Iris · Text
- — the primary readable foreground color.
Frequently asked questions
What is southwest.com's primary brand color?
southwest.com's primary brand color is Amber, hex #FEC130.
What accent color does southwest.com use?
southwest.com pairs its primary with Cornflower Blue (#7D8FCF) as an accent.
How many colors are in the southwest.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the southwest.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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