What is target.com's primary brand color?

target.com's primary brand color is Firebrick, hex #CC0000.

What accent color does target.com use?

target.com pairs its primary with Maroon (#661414) as an accent.

How many colors are in the target.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the target.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

target.com color palette

The brand palette extracted from target.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Firebrick

#cc0000

rgb(204, 0, 0)

hsl(0, 100%, 40%)

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Accent

Maroon

#661414

rgb(102, 20, 20)

hsl(0, 67%, 24%)

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Accent

Light Blue

#b5d2eb

rgb(181, 210, 235)

hsl(208, 57%, 82%)

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Accent

Teal

#05818a

rgb(5, 129, 138)

hsl(184, 93%, 28%)

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Background

White Smoke

#fbf5ef

rgb(251, 245, 239)

hsl(30, 60%, 96%)

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Text

Charcoal

#333333

rgb(51, 51, 51)

hsl(0, 0%, 20%)

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Neutral

Gray

#797979

rgb(121, 121, 121)

hsl(0, 0%, 47%)

CSS variables

:root {
  --color-primary: #cc0000;
  --color-accent-1: #661414;
  --color-accent-2: #b5d2eb;
  --color-accent-3: #05818a;
  --color-background: #fbf5ef;
  --color-text: #333333;
  --color-neutral: #797979;
}

Tailwind v4

@theme {
  --color-primary: #cc0000;
  --color-accent-1: #661414;
  --color-accent-2: #b5d2eb;
  --color-accent-3: #05818a;
  --color-background: #fbf5ef;
  --color-text: #333333;
  --color-neutral: #797979;
}

About the target.com color palette

target.com's brand palette is built around Firebrick (#CC0000) as its primary color, paired with Maroon (#661414) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Firebrick · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Maroon · Accent: — a secondary highlight for links, callouts, and interactive states.
Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is target.com's primary brand color?: target.com's primary brand color is Firebrick, hex #CC0000.
What accent color does target.com use?: target.com pairs its primary with Maroon (#661414) as an accent.
How many colors are in the target.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the target.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.