apple.com color palette

About the apple.com color palette

apple.com's brand palette is built around Royal Blue (#0070E1) as its primary color, paired with Sky Blue (#9FC6F4) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary

— the dominant brand color — used for logos, primary buttons, and key moments.

Sky Blue · Accent

— a secondary highlight for links, callouts, and interactive states.

White Smoke · Neutral

— a supporting tone for borders, dividers, and muted UI surfaces.

Snow · Background

— the base surface the rest of the palette sits on.

Black · Text

— the primary readable foreground color.

Frequently asked questions

What is apple.com's primary brand color?

apple.com's primary brand color is Royal Blue, hex #0070E1.

What accent color does apple.com use?

apple.com pairs its primary with Sky Blue (#9FC6F4) as an accent.

How many colors are in the apple.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the apple.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.