What is alibaba.com's primary brand color?

alibaba.com's primary brand color is Powder Blue, hex #B5EBD5.

What accent color does alibaba.com use?

alibaba.com pairs its primary with Wheat (#F6CAAE) as an accent.

How many colors are in the alibaba.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the alibaba.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

alibaba.com color palette

The brand palette extracted from alibaba.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

Find brands

Primary

Powder Blue

#b5ebd5

rgb(181, 235, 213)

hsl(156, 57%, 82%)

Find brands

Accent

Wheat

#f6caae

rgb(246, 202, 174)

hsl(23, 80%, 82%)

Find brands

Accent

Dark Slate Gray

#22664c

rgb(34, 102, 76)

hsl(157, 50%, 27%)

Find brands

Accent

Pumpkin

#ff6205

rgb(255, 98, 5)

hsl(22, 100%, 51%)

Find brands

Accent

Maroon

#560d1f

rgb(86, 13, 31)

hsl(345, 74%, 19%)

Find brands

Background

Snow

#f9faf8

rgb(249, 250, 248)

hsl(90, 17%, 98%)

Find brands

Text

Charcoal

#1f2327

rgb(31, 35, 39)

hsl(210, 11%, 14%)

Find brands

Neutral

Gainsboro

#dedddd

rgb(222, 221, 221)

hsl(0, 1%, 87%)

CSS variables

:root {
  --color-primary: #b5ebd5;
  --color-accent-1: #f6caae;
  --color-accent-2: #22664c;
  --color-accent-3: #ff6205;
  --color-accent-4: #560d1f;
  --color-background: #f9faf8;
  --color-text: #1f2327;
  --color-neutral: #dedddd;
}

Tailwind v4

@theme {
  --color-primary: #b5ebd5;
  --color-accent-1: #f6caae;
  --color-accent-2: #22664c;
  --color-accent-3: #ff6205;
  --color-accent-4: #560d1f;
  --color-background: #f9faf8;
  --color-text: #1f2327;
  --color-neutral: #dedddd;
}

About the alibaba.com color palette

alibaba.com's brand palette is built around Powder Blue (#B5EBD5) as its primary color, paired with Wheat (#F6CAAE) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Powder Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Wheat · Accent: — a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is alibaba.com's primary brand color?: alibaba.com's primary brand color is Powder Blue, hex #B5EBD5.
What accent color does alibaba.com use?: alibaba.com pairs its primary with Wheat (#F6CAAE) as an accent.
How many colors are in the alibaba.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the alibaba.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Want a palette from your own site?

Fetch a palette