What is bestbuy.com's primary brand color?

bestbuy.com's primary brand color is Royal Blue, hex #0347BE.

What accent color does bestbuy.com use?

bestbuy.com pairs its primary with Aquamarine (#78FCE4) as an accent.

How many colors are in the bestbuy.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the bestbuy.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

bestbuy.com color palette

The brand palette extracted from bestbuy.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#0347be

rgb(3, 71, 190)

hsl(218, 97%, 38%)

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Accent

Aquamarine

#78fce4

rgb(120, 252, 228)

hsl(169, 96%, 73%)

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Accent

Yellow Green

#cbcf26

rgb(203, 207, 38)

hsl(61, 69%, 48%)

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Background

White Smoke

#ecedf0

rgb(236, 237, 240)

hsl(225, 12%, 93%)

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Text

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Neutral

Light Gray

#d1d3d5

rgb(209, 211, 213)

hsl(210, 5%, 83%)

CSS variables

:root {
  --color-primary: #0347be;
  --color-accent-1: #78fce4;
  --color-accent-2: #cbcf26;
  --color-background: #ecedf0;
  --color-text: #ffffff;
  --color-neutral: #d1d3d5;
}

Tailwind v4

@theme {
  --color-primary: #0347be;
  --color-accent-1: #78fce4;
  --color-accent-2: #cbcf26;
  --color-background: #ecedf0;
  --color-text: #ffffff;
  --color-neutral: #d1d3d5;
}

About the bestbuy.com color palette

bestbuy.com's brand palette is built around Royal Blue (#0347BE) as its primary color, paired with Aquamarine (#78FCE4) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Aquamarine · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is bestbuy.com's primary brand color?: bestbuy.com's primary brand color is Royal Blue, hex #0347BE.
What accent color does bestbuy.com use?: bestbuy.com pairs its primary with Aquamarine (#78FCE4) as an accent.
How many colors are in the bestbuy.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the bestbuy.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.