What is ikea.com's primary brand color?

ikea.com's primary brand color is Blue, hex #0041C4.

What accent color does ikea.com use?

ikea.com pairs its primary with Forest Green (#309A43) as an accent.

How many colors are in the ikea.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the ikea.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

ikea.com color palette

The brand palette extracted from ikea.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Blue

#0041c4

rgb(0, 65, 196)

hsl(220, 100%, 38%)

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Accent

Forest Green

#309a43

rgb(48, 154, 67)

hsl(131, 52%, 40%)

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Accent

Goldenrod

#b09b09

rgb(176, 155, 9)

hsl(52, 90%, 36%)

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Accent

Amber

#e1c804

rgb(225, 200, 4)

hsl(53, 97%, 45%)

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Background

Gold

#ffdb04

rgb(255, 219, 4)

hsl(51, 100%, 51%)

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Text

White

#fffefc

rgb(255, 254, 252)

hsl(40, 100%, 99%)

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Neutral

Powder Blue

#c6dee7

rgb(198, 222, 231)

hsl(196, 41%, 84%)

CSS variables

:root {
  --color-primary: #0041c4;
  --color-accent-1: #309a43;
  --color-accent-2: #b09b09;
  --color-accent-3: #e1c804;
  --color-background: #ffdb04;
  --color-text: #fffefc;
  --color-neutral: #c6dee7;
}

Tailwind v4

@theme {
  --color-primary: #0041c4;
  --color-accent-1: #309a43;
  --color-accent-2: #b09b09;
  --color-accent-3: #e1c804;
  --color-background: #ffdb04;
  --color-text: #fffefc;
  --color-neutral: #c6dee7;
}

About the ikea.com color palette

ikea.com's brand palette is built around Blue (#0041C4) as its primary color, paired with Forest Green (#309A43) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Forest Green · Accent: — a secondary highlight for links, callouts, and interactive states.
Powder Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Gold · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is ikea.com's primary brand color?: ikea.com's primary brand color is Blue, hex #0041C4.
What accent color does ikea.com use?: ikea.com pairs its primary with Forest Green (#309A43) as an accent.
How many colors are in the ikea.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the ikea.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.