Gallery / Color palette
jeep.com color palette
The brand palette extracted from jeep.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 2, 2019. Palette reconstructed from an archived capture.
Amber
#fcbc08
rgb(252, 188, 8)
hsl(44, 98%, 51%)
Olive
#976e00
rgb(151, 110, 0)
hsl(44, 100%, 30%)
Charcoal
#3c2d04
rgb(60, 45, 4)
hsl(44, 88%, 13%)
Navy
#010168
rgb(1, 1, 104)
hsl(240, 98%, 21%)
Blue
#0000ee
rgb(0, 0, 238)
hsl(240, 100%, 47%)
Charcoal
#232323
rgb(35, 35, 35)
hsl(0, 0%, 14%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
Light Gray
#d2d2d2
rgb(210, 210, 210)
hsl(0, 0%, 82%)
About the jeep.com color palette
jeep.com's brand palette is built around Amber (#FCBC08) as its primary color, paired with Olive (#976E00) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Amber · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Olive · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Light Gray · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Charcoal · Background
- — the base surface the rest of the palette sits on.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
What is jeep.com's primary brand color?
jeep.com's primary brand color is Amber, hex #FCBC08.
What accent color does jeep.com use?
jeep.com pairs its primary with Olive (#976E00) as an accent.
How many colors are in the jeep.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the jeep.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How jeep.com has looked over time
Snapshots of jeep.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#fcbc08#976e00#3c2d04#010168#0000ee#232323#000000#d2d2d2
- Archived#ffba00#010182#222222#000000#ffffff
- Archived#fcbe02#c39108#000086#000000#ffffff#222222
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