What is booking.com's primary brand color?

booking.com's primary brand color is Midnight Blue, hex #10284B.

What accent color does booking.com use?

booking.com pairs its primary with Royal Blue (#036BE4) as an accent.

How many colors are in the booking.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the booking.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

booking.com color palette

The brand palette extracted from booking.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Midnight Blue

#10284b

rgb(16, 40, 75)

hsl(216, 65%, 18%)

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Accent

Royal Blue

#036be4

rgb(3, 107, 228)

hsl(212, 97%, 45%)

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Accent

Amber

#ffb700

rgb(255, 183, 0)

hsl(43, 100%, 50%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#1a1a1a

rgb(26, 26, 26)

hsl(0, 0%, 10%)

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Neutral

Gray

#757574

rgb(117, 117, 116)

hsl(60, 0%, 46%)

CSS variables

:root {
  --color-primary: #10284b;
  --color-accent-1: #036be4;
  --color-accent-2: #ffb700;
  --color-background: #fefefe;
  --color-text: #1a1a1a;
  --color-neutral: #757574;
}

Tailwind v4

@theme {
  --color-primary: #10284b;
  --color-accent-1: #036be4;
  --color-accent-2: #ffb700;
  --color-background: #fefefe;
  --color-text: #1a1a1a;
  --color-neutral: #757574;
}

About the booking.com color palette

booking.com's brand palette is built around Midnight Blue (#10284B) as its primary color, paired with Royal Blue (#036BE4) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Midnight Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Royal Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is booking.com's primary brand color?: booking.com's primary brand color is Midnight Blue, hex #10284B.
What accent color does booking.com use?: booking.com pairs its primary with Royal Blue (#036BE4) as an accent.
How many colors are in the booking.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the booking.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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