What is bmw.com's primary brand color?

bmw.com's primary brand color is Royal Blue, hex #1D69D4.

What accent color does bmw.com use?

bmw.com pairs its primary with Cornflower Blue (#6FA0E3) as an accent.

How many colors are in the bmw.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the bmw.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

bmw.com color palette

The brand palette extracted from bmw.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#1d69d4

rgb(29, 105, 212)

hsl(215, 76%, 47%)

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Accent

Cornflower Blue

#6fa0e3

rgb(111, 160, 227)

hsl(215, 67%, 66%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Charcoal

#262626

rgb(38, 38, 38)

hsl(0, 0%, 15%)

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Neutral

Lavender

#e8e8e9

rgb(232, 232, 233)

hsl(240, 2%, 91%)

CSS variables

:root {
  --color-primary: #1d69d4;
  --color-accent: #6fa0e3;
  --color-background: #ffffff;
  --color-text: #262626;
  --color-neutral: #e8e8e9;
}

Tailwind v4

@theme {
  --color-primary: #1d69d4;
  --color-accent: #6fa0e3;
  --color-background: #ffffff;
  --color-text: #262626;
  --color-neutral: #e8e8e9;
}

About the bmw.com color palette

bmw.com's brand palette is built around Royal Blue (#1D69D4) as its primary color, paired with Cornflower Blue (#6FA0E3) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Cornflower Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is bmw.com's primary brand color?: bmw.com's primary brand color is Royal Blue, hex #1D69D4.
What accent color does bmw.com use?: bmw.com pairs its primary with Cornflower Blue (#6FA0E3) as an accent.
How many colors are in the bmw.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the bmw.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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