What is kia.com's primary brand color?

kia.com's primary brand color is Steel Blue, hex #0077C7.

How many colors are in the kia.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the kia.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

kia.com color palette

The brand palette extracted from kia.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Steel Blue

#0077c7

rgb(0, 119, 199)

hsl(204, 100%, 39%)

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Background

White Smoke

#ebeced

rgb(235, 236, 237)

hsl(210, 5%, 93%)

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Text

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Neutral

Midnight Blue

#05141f

rgb(5, 20, 31)

hsl(205, 72%, 7%)

CSS variables

:root {
  --color-primary: #0077c7;
  --color-background: #ebeced;
  --color-text: #fefefe;
  --color-neutral: #05141f;
}

Tailwind v4

@theme {
  --color-primary: #0077c7;
  --color-background: #ebeced;
  --color-text: #fefefe;
  --color-neutral: #05141f;
}

About the kia.com color palette

kia.com's brand palette is built around Steel Blue (#0077C7). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Steel Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is kia.com's primary brand color?: kia.com's primary brand color is Steel Blue, hex #0077C7.
How many colors are in the kia.com palette?: This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the kia.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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