What is toyota.com's primary brand color?

toyota.com's primary brand color is Raspberry, hex #ED2B3C.

What accent color does toyota.com use?

toyota.com pairs its primary with Royal Blue (#145FFF) as an accent.

How many colors are in the toyota.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the toyota.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

toyota.com color palette

The brand palette extracted from toyota.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Raspberry

#ed2b3c

rgb(237, 43, 60)

hsl(355, 84%, 55%)

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Accent

Royal Blue

#145fff

rgb(20, 95, 255)

hsl(221, 100%, 54%)

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Background

Cadet Blue

#969688

rgb(150, 150, 136)

hsl(60, 6%, 56%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

White

#fdfdfd

rgb(253, 253, 253)

hsl(0, 0%, 99%)

CSS variables

:root {
  --color-primary: #ed2b3c;
  --color-accent: #145fff;
  --color-background: #969688;
  --color-text: #000000;
  --color-neutral: #fdfdfd;
}

Tailwind v4

@theme {
  --color-primary: #ed2b3c;
  --color-accent: #145fff;
  --color-background: #969688;
  --color-text: #000000;
  --color-neutral: #fdfdfd;
}

About the toyota.com color palette

toyota.com's brand palette is built around Raspberry (#ED2B3C) as its primary color, paired with Royal Blue (#145FFF) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Raspberry · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Royal Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
White · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Cadet Blue · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is toyota.com's primary brand color?: toyota.com's primary brand color is Raspberry, hex #ED2B3C.
What accent color does toyota.com use?: toyota.com pairs its primary with Royal Blue (#145FFF) as an accent.
How many colors are in the toyota.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the toyota.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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