Gallery / Color palette
asos.com color palette
The brand palette extracted from asos.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2019. Palette reconstructed from an archived capture.
Plum
#b2b2f8
rgb(178, 178, 248)
hsl(240, 83%, 84%)
White
#fefefe
rgb(254, 254, 254)
hsl(0, 0%, 100%)
Blue
#0000ee
rgb(0, 0, 238)
hsl(240, 100%, 47%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
About the asos.com color palette
asos.com's brand palette is built around Plum (#B2B2F8). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Plum · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Black · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Blue · Text
- — the primary readable foreground color.
Frequently asked questions
What is asos.com's primary brand color?
asos.com's primary brand color is Plum, hex #B2B2F8.
How many colors are in the asos.com palette?
This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the asos.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How asos.com has looked over time
Snapshots of asos.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#b2b2f8#fefefe#0000ee#000000
- Archived#ff0000#ffffff#000000#e4e4e4
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