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mercedes-benz.com color palette
The brand palette extracted from mercedes-benz.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 6, 2013. Palette reconstructed from an archived capture.
Plum
#aeaef8
rgb(174, 174, 248)
hsl(240, 84%, 83%)
Blue
#0000ee
rgb(0, 0, 238)
hsl(240, 100%, 47%)
White
#ffffff
rgb(255, 255, 255)
hsl(0, 0%, 100%)
About the mercedes-benz.com color palette
mercedes-benz.com's brand palette is built around Plum (#AEAEF8). Below are all 3 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Plum · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- White · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Blue · Text
- — the primary readable foreground color.
Frequently asked questions
What is mercedes-benz.com's primary brand color?
mercedes-benz.com's primary brand color is Plum, hex #AEAEF8.
How many colors are in the mercedes-benz.com palette?
This palette lists 3 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the mercedes-benz.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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