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tiktok.com color palette

The brand palette extracted from tiktok.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Red

#fd3358

rgb(253, 51, 88)

hsl(349, 98%, 60%)

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Accent

Midnight Blue

#330912

rgb(51, 9, 18)

hsl(347, 70%, 12%)

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Accent

Brown

#a1253a

rgb(161, 37, 58)

hsl(350, 63%, 39%)

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Background

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Text

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Neutral

Black

#060606

rgb(6, 6, 6)

hsl(0, 0%, 2%)

About the tiktok.com color palette

tiktok.com's brand palette is built around Red (#FD3358) as its primary color, paired with Midnight Blue (#330912) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Red · Primary
the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Accent
a secondary highlight for links, callouts, and interactive states.
Black · Neutral
a supporting tone for borders, dividers, and muted UI surfaces.
Black · Background
the base surface the rest of the palette sits on.
White · Text
the primary readable foreground color.

Frequently asked questions

What is tiktok.com's primary brand color?

tiktok.com's primary brand color is Red, hex #FD3358.

What accent color does tiktok.com use?

tiktok.com pairs its primary with Midnight Blue (#330912) as an accent.

How many colors are in the tiktok.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the tiktok.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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