Gallery / Color palette
binance.com color palette
The brand palette extracted from binance.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
Gold
#fad734
rgb(250, 215, 52)
hsl(49, 95%, 59%)
Peru
#b29527
rgb(178, 149, 39)
hsl(47, 64%, 43%)
Saddle Brown
#766018
rgb(118, 96, 24)
hsl(46, 66%, 28%)
Tomato
#f6465d
rgb(246, 70, 93)
hsl(352, 91%, 62%)
Medium Sea Green
#2ebd85
rgb(46, 189, 133)
hsl(157, 61%, 46%)
Midnight Blue
#181a20
rgb(24, 26, 32)
hsl(225, 14%, 11%)
White Smoke
#ebedf0
rgb(235, 237, 240)
hsl(216, 14%, 93%)
Charcoal
#2b323c
rgb(43, 50, 60)
hsl(215, 17%, 20%)
:root {
--color-primary: #fad734;
--color-accent-1: #b29527;
--color-accent-2: #766018;
--color-accent-3: #f6465d;
--color-accent-4: #2ebd85;
--color-background: #181a20;
--color-text: #ebedf0;
--color-neutral: #2b323c;
}@theme {
--color-primary: #fad734;
--color-accent-1: #b29527;
--color-accent-2: #766018;
--color-accent-3: #f6465d;
--color-accent-4: #2ebd85;
--color-background: #181a20;
--color-text: #ebedf0;
--color-neutral: #2b323c;
}About the binance.com color palette
binance.com's brand palette is built around Gold (#FAD734) as its primary color, paired with Peru (#B29527) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Gold · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Peru · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Charcoal · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Midnight Blue · Background
- — the base surface the rest of the palette sits on.
- White Smoke · Text
- — the primary readable foreground color.
Frequently asked questions
- What is binance.com's primary brand color?
- binance.com's primary brand color is Gold, hex #FAD734.
- What accent color does binance.com use?
- binance.com pairs its primary with Peru (#B29527) as an accent.
- How many colors are in the binance.com palette?
- This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
- Can I use the binance.com color palette?
- You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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