What is binance.com's primary brand color?

binance.com's primary brand color is Gold, hex #FAD734.

What accent color does binance.com use?

binance.com pairs its primary with Peru (#B29527) as an accent.

How many colors are in the binance.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the binance.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

binance.com color palette

The brand palette extracted from binance.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Gold

#fad734

rgb(250, 215, 52)

hsl(49, 95%, 59%)

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Accent

Peru

#b29527

rgb(178, 149, 39)

hsl(47, 64%, 43%)

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Accent

Saddle Brown

#766018

rgb(118, 96, 24)

hsl(46, 66%, 28%)

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Accent

Tomato

#f6465d

rgb(246, 70, 93)

hsl(352, 91%, 62%)

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Accent

Medium Sea Green

#2ebd85

rgb(46, 189, 133)

hsl(157, 61%, 46%)

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Background

Midnight Blue

#181a20

rgb(24, 26, 32)

hsl(225, 14%, 11%)

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Text

White Smoke

#ebedf0

rgb(235, 237, 240)

hsl(216, 14%, 93%)

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Neutral

Charcoal

#2b323c

rgb(43, 50, 60)

hsl(215, 17%, 20%)

CSS variables

:root {
  --color-primary: #fad734;
  --color-accent-1: #b29527;
  --color-accent-2: #766018;
  --color-accent-3: #f6465d;
  --color-accent-4: #2ebd85;
  --color-background: #181a20;
  --color-text: #ebedf0;
  --color-neutral: #2b323c;
}

Tailwind v4

@theme {
  --color-primary: #fad734;
  --color-accent-1: #b29527;
  --color-accent-2: #766018;
  --color-accent-3: #f6465d;
  --color-accent-4: #2ebd85;
  --color-background: #181a20;
  --color-text: #ebedf0;
  --color-neutral: #2b323c;
}

About the binance.com color palette

binance.com's brand palette is built around Gold (#FAD734) as its primary color, paired with Peru (#B29527) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Gold · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Peru · Accent: — a secondary highlight for links, callouts, and interactive states.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Midnight Blue · Background: — the base surface the rest of the palette sits on.
White Smoke · Text: — the primary readable foreground color.

Frequently asked questions

What is binance.com's primary brand color?: binance.com's primary brand color is Gold, hex #FAD734.
What accent color does binance.com use?: binance.com pairs its primary with Peru (#B29527) as an accent.
How many colors are in the binance.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the binance.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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