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tesla.com color palette
The brand palette extracted from tesla.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2025. Palette reconstructed from an archived capture.
Royal Blue
#3e6ae1
rgb(62, 106, 225)
hsl(224, 73%, 56%)
White
#ffffff
rgb(255, 255, 255)
hsl(0, 0%, 100%)
Dim Gray
#5c5e62
rgb(92, 94, 98)
hsl(220, 3%, 37%)
Midnight Blue
#121315
rgb(18, 19, 21)
hsl(220, 8%, 8%)
About the tesla.com color palette
tesla.com's brand palette is built around Royal Blue (#3E6AE1). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Royal Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Midnight Blue · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Dim Gray · Text
- — the primary readable foreground color.
Frequently asked questions
What is tesla.com's primary brand color?
tesla.com's primary brand color is Royal Blue, hex #3E6AE1.
How many colors are in the tesla.com palette?
This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the tesla.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How tesla.com has looked over time
Snapshots of tesla.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#3e6ae1#ffffff#5c5e62#121315
- Archived#393c41#ffffff
- Archived#cc0000#ffffff#000000
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