What is cohere.com's primary brand color?

cohere.com's primary brand color is Medium Purple, hex #9B60AA.

What accent color does cohere.com use?

cohere.com pairs its primary with Plum (#D698E3) as an accent.

How many colors are in the cohere.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the cohere.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

cohere.com color palette

The brand palette extracted from cohere.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Medium Purple

#9b60aa

rgb(155, 96, 170)

hsl(288, 30%, 52%)

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Accent

Plum

#d698e3

rgb(214, 152, 227)

hsl(290, 57%, 74%)

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Accent

Royal Blue

#4c6ee6

rgb(76, 110, 230)

hsl(227, 75%, 60%)

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Accent

Coral

#ff7759

rgb(255, 119, 89)

hsl(11, 100%, 67%)

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Background

Midnight Blue

#18181c

rgb(24, 24, 28)

hsl(240, 8%, 10%)

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Text

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Neutral

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

CSS variables

:root {
  --color-primary: #9b60aa;
  --color-accent-1: #d698e3;
  --color-accent-2: #4c6ee6;
  --color-accent-3: #ff7759;
  --color-background: #18181c;
  --color-text: #ffffff;
  --color-neutral: #000000;
}

Tailwind v4

@theme {
  --color-primary: #9b60aa;
  --color-accent-1: #d698e3;
  --color-accent-2: #4c6ee6;
  --color-accent-3: #ff7759;
  --color-background: #18181c;
  --color-text: #ffffff;
  --color-neutral: #000000;
}

About the cohere.com color palette

cohere.com's brand palette is built around Medium Purple (#9B60AA) as its primary color, paired with Plum (#D698E3) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Medium Purple · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Plum · Accent: — a secondary highlight for links, callouts, and interactive states.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Midnight Blue · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is cohere.com's primary brand color?: cohere.com's primary brand color is Medium Purple, hex #9B60AA.
What accent color does cohere.com use?: cohere.com pairs its primary with Plum (#D698E3) as an accent.
How many colors are in the cohere.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the cohere.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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