What is affirm.com's primary brand color?

affirm.com's primary brand color is Plum, hex #A8A9FC.

What accent color does affirm.com use?

affirm.com pairs its primary with Lavender Indigo (#6969F3) as an accent.

How many colors are in the affirm.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the affirm.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

affirm.com color palette

The brand palette extracted from affirm.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Plum

#a8a9fc

rgb(168, 169, 252)

hsl(239, 93%, 82%)

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Accent

Lavender Indigo

#6969f3

rgb(105, 105, 243)

hsl(240, 85%, 68%)

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Background

Lavender

#e4e4fb

rgb(228, 228, 251)

hsl(240, 74%, 94%)

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Text

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Neutral

Midnight Blue

#151523

rgb(21, 21, 35)

hsl(240, 25%, 11%)

CSS variables

:root {
  --color-primary: #a8a9fc;
  --color-accent: #6969f3;
  --color-background: #e4e4fb;
  --color-text: #fefefe;
  --color-neutral: #151523;
}

Tailwind v4

@theme {
  --color-primary: #a8a9fc;
  --color-accent: #6969f3;
  --color-background: #e4e4fb;
  --color-text: #fefefe;
  --color-neutral: #151523;
}

About the affirm.com color palette

affirm.com's brand palette is built around Plum (#A8A9FC) as its primary color, paired with Lavender Indigo (#6969F3) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Plum · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Lavender Indigo · Accent: — a secondary highlight for links, callouts, and interactive states.
Midnight Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Lavender · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is affirm.com's primary brand color?: affirm.com's primary brand color is Plum, hex #A8A9FC.
What accent color does affirm.com use?: affirm.com pairs its primary with Lavender Indigo (#6969F3) as an accent.
How many colors are in the affirm.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the affirm.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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