Gallery / Color palette
goodrx.com color palette
The brand palette extracted from goodrx.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2021. Palette reconstructed from an archived capture.
Gold
#f8e547
rgb(248, 229, 71)
hsl(54, 93%, 63%)
Royal Blue
#064cda
rgb(6, 76, 218)
hsl(220, 95%, 44%)
Cornflower Blue
#7a9feb
rgb(122, 159, 235)
hsl(220, 74%, 70%)
Sea Green
#0d864c
rgb(13, 134, 76)
hsl(151, 82%, 29%)
White
#fefeff
rgb(254, 254, 255)
hsl(240, 100%, 100%)
Charcoal
#263641
rgb(38, 54, 65)
hsl(204, 26%, 20%)
Gainsboro
#e6e6e4
rgb(230, 230, 228)
hsl(60, 4%, 90%)
About the goodrx.com color palette
goodrx.com's brand palette is built around Gold (#F8E547) as its primary color, paired with Royal Blue (#064CDA) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Gold · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Royal Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Gainsboro · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Charcoal · Text
- — the primary readable foreground color.
Frequently asked questions
What is goodrx.com's primary brand color?
goodrx.com's primary brand color is Gold, hex #F8E547.
What accent color does goodrx.com use?
goodrx.com pairs its primary with Royal Blue (#064CDA) as an accent.
How many colors are in the goodrx.com palette?
This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the goodrx.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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