Gallery / Color palette
instacart.com color palette
The brand palette extracted from instacart.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
Dark Slate Gray
#044127
rgb(4, 65, 39)
hsl(154, 88%, 14%)
Sea Green
#417b48
rgb(65, 123, 72)
hsl(127, 31%, 37%)
Forest Green
#108910
rgb(16, 137, 16)
hsl(120, 79%, 30%)
Gold
#ffe031
rgb(255, 224, 49)
hsl(51, 100%, 60%)
Medium Sea Green
#76ac3f
rgb(118, 172, 63)
hsl(90, 46%, 46%)
Snow
#fcfcfb
rgb(252, 252, 251)
hsl(60, 14%, 99%)
Charcoal
#343538
rgb(52, 53, 56)
hsl(225, 4%, 21%)
Gainsboro
#d5dcd0
rgb(213, 220, 208)
hsl(95, 15%, 84%)
About the instacart.com color palette
instacart.com's brand palette is built around Dark Slate Gray (#044127) as its primary color, paired with Sea Green (#417B48) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Dark Slate Gray · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Sea Green · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Gainsboro · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Charcoal · Text
- — the primary readable foreground color.
Frequently asked questions
What is instacart.com's primary brand color?
instacart.com's primary brand color is Dark Slate Gray, hex #044127.
What accent color does instacart.com use?
instacart.com pairs its primary with Sea Green (#417B48) as an accent.
How many colors are in the instacart.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the instacart.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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