What is hims.com's primary brand color?

hims.com's primary brand color is Amber, hex #F9B859.

What accent color does hims.com use?

hims.com pairs its primary with Peru (#B98267) as an accent.

How many colors are in the hims.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the hims.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

hims.com color palette

The brand palette extracted from hims.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Amber

#f9b859

rgb(249, 184, 89)

hsl(36, 93%, 66%)

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Accent

Peru

#b98267

rgb(185, 130, 103)

hsl(20, 37%, 56%)

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Accent

Olive

#9c702f

rgb(156, 112, 47)

hsl(36, 54%, 40%)

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Accent

Dark Slate Gray

#37556e

rgb(55, 85, 110)

hsl(207, 33%, 32%)

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Accent

Saddle Brown

#8a3a34

rgb(138, 58, 52)

hsl(4, 45%, 37%)

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Background

White

#fffffe

rgb(255, 255, 254)

hsl(60, 100%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Charcoal

#443320

rgb(68, 51, 32)

hsl(32, 36%, 20%)

CSS variables

:root {
  --color-primary: #f9b859;
  --color-accent-1: #b98267;
  --color-accent-2: #9c702f;
  --color-accent-3: #37556e;
  --color-accent-4: #8a3a34;
  --color-background: #fffffe;
  --color-text: #000000;
  --color-neutral: #443320;
}

Tailwind v4

@theme {
  --color-primary: #f9b859;
  --color-accent-1: #b98267;
  --color-accent-2: #9c702f;
  --color-accent-3: #37556e;
  --color-accent-4: #8a3a34;
  --color-background: #fffffe;
  --color-text: #000000;
  --color-neutral: #443320;
}

About the hims.com color palette

hims.com's brand palette is built around Amber (#F9B859) as its primary color, paired with Peru (#B98267) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Amber · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Peru · Accent: — a secondary highlight for links, callouts, and interactive states.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is hims.com's primary brand color?: hims.com's primary brand color is Amber, hex #F9B859.
What accent color does hims.com use?: hims.com pairs its primary with Peru (#B98267) as an accent.
How many colors are in the hims.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the hims.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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