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fidelity.com color palette

The brand palette extracted from fidelity.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2026. Palette reconstructed from an archived capture.

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Primary

Forest Green

#348625

rgb(52, 134, 37)

hsl(111, 57%, 34%)

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Accent

Dark Khaki

#9dc496

rgb(157, 196, 150)

hsl(111, 28%, 68%)

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Accent

Blue

#0000ee

rgb(0, 0, 238)

hsl(240, 100%, 47%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Lavender

#e7e9e7

rgb(231, 233, 231)

hsl(120, 4%, 91%)

About the fidelity.com color palette

fidelity.com's brand palette is built around Forest Green (#348625) as its primary color, paired with Dark Khaki (#9DC496) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Forest Green · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Dark Khaki · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is fidelity.com's primary brand color?

fidelity.com's primary brand color is Forest Green, hex #348625.

What accent color does fidelity.com use?

fidelity.com pairs its primary with Dark Khaki (#9DC496) as an accent.

How many colors are in the fidelity.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the fidelity.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How fidelity.com has looked over time

Snapshots of fidelity.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.