What is nytimes.com's primary brand color?

nytimes.com's primary brand color is Crimson, hex #D0021B.

What accent color does nytimes.com use?

nytimes.com pairs its primary with Slate Gray (#557993) as an accent.

How many colors are in the nytimes.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the nytimes.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

nytimes.com color palette

The brand palette extracted from nytimes.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Crimson

#d0021b

rgb(208, 2, 27)

hsl(353, 98%, 41%)

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Accent

Slate Gray

#557993

rgb(85, 121, 147)

hsl(205, 27%, 45%)

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Accent

Sea Green

#3f893b

rgb(63, 137, 59)

hsl(117, 40%, 38%)

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Background

White Smoke

#f6f6f6

rgb(246, 246, 246)

hsl(0, 0%, 96%)

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Text

Midnight Blue

#121212

rgb(18, 18, 18)

hsl(0, 0%, 7%)

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Neutral

Gainsboro

#e1e0e0

rgb(225, 224, 224)

hsl(0, 2%, 88%)

CSS variables

:root {
  --color-primary: #d0021b;
  --color-accent-1: #557993;
  --color-accent-2: #3f893b;
  --color-background: #f6f6f6;
  --color-text: #121212;
  --color-neutral: #e1e0e0;
}

Tailwind v4

@theme {
  --color-primary: #d0021b;
  --color-accent-1: #557993;
  --color-accent-2: #3f893b;
  --color-background: #f6f6f6;
  --color-text: #121212;
  --color-neutral: #e1e0e0;
}

About the nytimes.com color palette

nytimes.com's brand palette is built around Crimson (#D0021B) as its primary color, paired with Slate Gray (#557993) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Crimson · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Slate Gray · Accent: — a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is nytimes.com's primary brand color?: nytimes.com's primary brand color is Crimson, hex #D0021B.
What accent color does nytimes.com use?: nytimes.com pairs its primary with Slate Gray (#557993) as an accent.
How many colors are in the nytimes.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the nytimes.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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