What is chase.com's primary brand color?

chase.com's primary brand color is Royal Blue, hex #005DB8.

What accent color does chase.com use?

chase.com pairs its primary with Sky Blue (#8FB3E3) as an accent.

How many colors are in the chase.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the chase.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

chase.com color palette

The brand palette extracted from chase.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#005db8

rgb(0, 93, 184)

hsl(210, 100%, 36%)

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Accent

Sky Blue

#8fb3e3

rgb(143, 179, 227)

hsl(214, 60%, 73%)

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Accent

Forest Green

#118840

rgb(17, 136, 64)

hsl(144, 78%, 30%)

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Background

Snow

#fdfaf6

rgb(253, 250, 246)

hsl(34, 64%, 98%)

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Text

Charcoal

#414042

rgb(65, 64, 66)

hsl(270, 2%, 25%)

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Neutral

Beige

#f7ece1

rgb(247, 236, 225)

hsl(30, 58%, 93%)

CSS variables

:root {
  --color-primary: #005db8;
  --color-accent-1: #8fb3e3;
  --color-accent-2: #118840;
  --color-background: #fdfaf6;
  --color-text: #414042;
  --color-neutral: #f7ece1;
}

Tailwind v4

@theme {
  --color-primary: #005db8;
  --color-accent-1: #8fb3e3;
  --color-accent-2: #118840;
  --color-background: #fdfaf6;
  --color-text: #414042;
  --color-neutral: #f7ece1;
}

About the chase.com color palette

chase.com's brand palette is built around Royal Blue (#005DB8) as its primary color, paired with Sky Blue (#8FB3E3) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Sky Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Beige · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is chase.com's primary brand color?: chase.com's primary brand color is Royal Blue, hex #005DB8.
What accent color does chase.com use?: chase.com pairs its primary with Sky Blue (#8FB3E3) as an accent.
How many colors are in the chase.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the chase.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.