Gallery / Color palette
dyson.com color palette
The brand palette extracted from dyson.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2013. Palette reconstructed from an archived capture.
Khaki
#fde586
rgb(253, 229, 134)
hsl(48, 97%, 76%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
Light Gray
#cacccd
rgb(202, 204, 205)
hsl(200, 3%, 80%)
Black
#111111
rgb(17, 17, 17)
hsl(0, 0%, 7%)
About the dyson.com color palette
dyson.com's brand palette is built around Khaki (#FDE586). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Khaki · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Black · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Black · Background
- — the base surface the rest of the palette sits on.
- Light Gray · Text
- — the primary readable foreground color.
Frequently asked questions
What is dyson.com's primary brand color?
dyson.com's primary brand color is Khaki, hex #FDE586.
How many colors are in the dyson.com palette?
This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the dyson.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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