Gallery / Color palette
dior.com color palette
The brand palette extracted from dior.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2015. Palette reconstructed from an archived capture.
Dark Khaki
#91ba96
rgb(145, 186, 150)
hsl(127, 23%, 65%)
White
#ffffff
rgb(255, 255, 255)
hsl(0, 0%, 100%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
Charcoal
#2a2b2e
rgb(42, 43, 46)
hsl(225, 5%, 17%)
About the dior.com color palette
dior.com's brand palette is built around Dark Khaki (#91BA96). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Dark Khaki · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Charcoal · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
What is dior.com's primary brand color?
dior.com's primary brand color is Dark Khaki, hex #91BA96.
How many colors are in the dior.com palette?
This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the dior.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How dior.com has looked over time
Snapshots of dior.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#91ba96#ffffff#000000#2a2b2e
- Archived#f4bc3a#b98e2b#ee1c24#006699#9f1818#474747#000000#ffffff
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