Gallery / Color palette
state.gov color palette
The brand palette extracted from state.gov — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated August 22, 2026.
Crimson
#d01419
rgb(208, 20, 25)
hsl(358, 82%, 45%)
Midnight Blue
#082941
rgb(8, 41, 65)
hsl(205, 78%, 14%)
Salmon
#e38385
rgb(227, 131, 133)
hsl(359, 63%, 70%)
Steel Blue
#4574a1
rgb(69, 116, 161)
hsl(209, 40%, 45%)
Maroon
#6a1a27
rgb(106, 26, 39)
hsl(350, 61%, 26%)
Snow
#fcfcfc
rgb(252, 252, 252)
hsl(0, 0%, 99%)
Charcoal
#333333
rgb(51, 51, 51)
hsl(0, 0%, 20%)
Lavender
#ebebeb
rgb(235, 235, 235)
hsl(0, 0%, 92%)
About the state.gov color palette
state.gov's brand palette is built around Crimson (#D01419) as its primary color, paired with Midnight Blue (#082941) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Crimson · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Midnight Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Lavender · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Charcoal · Text
- — the primary readable foreground color.
Frequently asked questions
What is state.gov's primary brand color?
state.gov's primary brand color is Crimson, hex #D01419.
What accent color does state.gov use?
state.gov pairs its primary with Midnight Blue (#082941) as an accent.
How many colors are in the state.gov palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the state.gov color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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