Gallery / Color palette
costco.com color palette
The brand palette extracted from costco.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2025. Palette reconstructed from an archived capture.
Royal Blue
#045daa
rgb(4, 93, 170)
hsl(208, 95%, 34%)
Steel Blue
#5590c2
rgb(85, 144, 194)
hsl(208, 47%, 55%)
Crimson
#d21e27
rgb(210, 30, 39)
hsl(357, 75%, 47%)
Silver
#a2bad4
rgb(162, 186, 212)
hsl(211, 37%, 73%)
Powder Blue
#a6ecfc
rgb(166, 236, 252)
hsl(191, 93%, 82%)
White Smoke
#f2f3f3
rgb(242, 243, 243)
hsl(180, 4%, 95%)
Dim Gray
#5f5f5f
rgb(95, 95, 95)
hsl(0, 0%, 37%)
Light Blue
#bfd0e1
rgb(191, 208, 225)
hsl(210, 36%, 82%)
About the costco.com color palette
costco.com's brand palette is built around Royal Blue (#045DAA) as its primary color, paired with Steel Blue (#5590C2) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Royal Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Steel Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Light Blue · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White Smoke · Background
- — the base surface the rest of the palette sits on.
- Dim Gray · Text
- — the primary readable foreground color.
Frequently asked questions
What is costco.com's primary brand color?
costco.com's primary brand color is Royal Blue, hex #045DAA.
What accent color does costco.com use?
costco.com pairs its primary with Steel Blue (#5590C2) as an accent.
How many colors are in the costco.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the costco.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How costco.com has looked over time
Snapshots of costco.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#045daa#5590c2#d21e27#a2bad4#a6ecfc#f2f3f3#5f5f5f#bfd0e1
- Archived#0072a6#292555#d32029#5c5880#f6f6f6#0060a9#c9d7e2
- Archived#0069a6#80b2cd#d31f2a#008000#0033a1#f7f7f7#333333#d1dce5
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