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macys.com color palette

The brand palette extracted from macys.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2026. Palette reconstructed from an archived capture.

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Primary

Cornflower Blue

#9797f7

rgb(151, 151, 247)

hsl(240, 86%, 78%)

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Accent

Crimson

#e01a2b

rgb(224, 26, 43)

hsl(355, 79%, 49%)

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Text

Blue

#0000ee

rgb(0, 0, 238)

hsl(240, 100%, 47%)

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Neutral

White

#fdfdfd

rgb(253, 253, 253)

hsl(0, 0%, 99%)

About the macys.com color palette

macys.com's brand palette is built around Cornflower Blue (#9797F7) as its primary color, paired with Crimson (#E01A2B) as an accent. Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Cornflower Blue · Primary
the dominant brand color — used for logos, primary buttons, and key moments.
Crimson · Accent
a secondary highlight for links, callouts, and interactive states.
White · Neutral
a supporting tone for borders, dividers, and muted UI surfaces.
Blue · Text
the primary readable foreground color.

Frequently asked questions

What is macys.com's primary brand color?

macys.com's primary brand color is Cornflower Blue, hex #9797F7.

What accent color does macys.com use?

macys.com pairs its primary with Crimson (#E01A2B) as an accent.

How many colors are in the macys.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the macys.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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