Gallery / Color palette
wsj.com color palette
The brand palette extracted from wsj.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2026. Palette reconstructed from an archived capture.
Steel Blue
#027abb
rgb(2, 122, 187)
hsl(201, 98%, 37%)
Blue
#0000ee
rgb(0, 0, 238)
hsl(240, 100%, 47%)
Sienna
#876438
rgb(135, 100, 56)
hsl(33, 41%, 37%)
White
#ffffff
rgb(255, 255, 255)
hsl(0, 0%, 100%)
Black
#111111
rgb(17, 17, 17)
hsl(0, 0%, 7%)
Charcoal
#212121
rgb(33, 33, 33)
hsl(0, 0%, 13%)
About the wsj.com color palette
wsj.com's brand palette is built around Steel Blue (#027ABB) as its primary color, paired with Blue (#0000EE) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Steel Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Charcoal · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
What is wsj.com's primary brand color?
wsj.com's primary brand color is Steel Blue, hex #027ABB.
What accent color does wsj.com use?
wsj.com pairs its primary with Blue (#0000EE) as an accent.
How many colors are in the wsj.com palette?
This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the wsj.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How wsj.com has looked over time
Snapshots of wsj.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#027abb#0000ee#876438#ffffff#111111#212121
- Archived#95b1ca#2b5d6a#6dbdd3#0000cc#00005e#ffffff#094453#e1e5e5
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