Gallery / Color palette
water.usgs.gov color palette
The brand palette extracted from water.usgs.gov — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated August 7, 2026.
Midnight Blue
#00264c
rgb(0, 38, 76)
hsl(210, 100%, 15%)
Royal Blue
#055ea1
rgb(5, 94, 161)
hsl(206, 94%, 33%)
Midnight Blue
#243674
rgb(36, 54, 116)
hsl(227, 53%, 30%)
Dark Khaki
#bac795
rgb(186, 199, 149)
hsl(76, 31%, 68%)
Cadet Blue
#8ca588
rgb(140, 165, 136)
hsl(112, 14%, 59%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
Gray
#767879
rgb(118, 120, 121)
hsl(200, 1%, 47%)
White
#fdfdfd
rgb(253, 253, 253)
hsl(0, 0%, 99%)
About the water.usgs.gov color palette
water.usgs.gov's brand palette is built around Midnight Blue (#00264C) as its primary color, paired with Royal Blue (#055EA1) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Midnight Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Royal Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- White · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Black · Background
- — the base surface the rest of the palette sits on.
- Gray · Text
- — the primary readable foreground color.
Frequently asked questions
What is water.usgs.gov's primary brand color?
water.usgs.gov's primary brand color is Midnight Blue, hex #00264C.
What accent color does water.usgs.gov use?
water.usgs.gov pairs its primary with Royal Blue (#055EA1) as an accent.
How many colors are in the water.usgs.gov palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the water.usgs.gov color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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