What is uber.com's primary brand color?

uber.com's primary brand color is Sky Blue, hex #9DCDD6.

What accent color does uber.com use?

uber.com pairs its primary with Raspberry (#D9364A) as an accent.

How many colors are in the uber.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the uber.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

uber.com color palette

The brand palette extracted from uber.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Sky Blue

#9dcdd6

rgb(157, 205, 214)

hsl(189, 41%, 73%)

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Accent

Raspberry

#d9364a

rgb(217, 54, 74)

hsl(353, 68%, 53%)

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Accent

Dodger Blue

#3e7fe3

rgb(62, 127, 227)

hsl(216, 75%, 57%)

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Accent

Amber

#fec34d

rgb(254, 195, 77)

hsl(40, 99%, 65%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Black

#030303

rgb(3, 3, 3)

hsl(0, 0%, 1%)

CSS variables

:root {
  --color-primary: #9dcdd6;
  --color-accent-1: #d9364a;
  --color-accent-2: #3e7fe3;
  --color-accent-3: #fec34d;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #030303;
}

Tailwind v4

@theme {
  --color-primary: #9dcdd6;
  --color-accent-1: #d9364a;
  --color-accent-2: #3e7fe3;
  --color-accent-3: #fec34d;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #030303;
}

About the uber.com color palette

uber.com's brand palette is built around Sky Blue (#9DCDD6) as its primary color, paired with Raspberry (#D9364A) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Sky Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Raspberry · Accent: — a secondary highlight for links, callouts, and interactive states.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is uber.com's primary brand color?: uber.com's primary brand color is Sky Blue, hex #9DCDD6.
What accent color does uber.com use?: uber.com pairs its primary with Raspberry (#D9364A) as an accent.
How many colors are in the uber.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the uber.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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