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salesforce.com color palette

The brand palette extracted from salesforce.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2026. Palette reconstructed from an archived capture.

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Primary

Royal Blue

#0176d3

rgb(1, 118, 211)

hsl(207, 99%, 42%)

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Accent

Midnight Blue

#032d60

rgb(3, 45, 96)

hsl(213, 94%, 19%)

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Accent

Light Sea Green

#06a59a

rgb(6, 165, 154)

hsl(176, 93%, 34%)

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Accent

Azure

#0d9dda

rgb(13, 157, 218)

hsl(198, 89%, 45%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#181818

rgb(24, 24, 24)

hsl(0, 0%, 9%)

About the salesforce.com color palette

salesforce.com's brand palette is built around Royal Blue (#0176D3) as its primary color, paired with Midnight Blue (#032D60) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is salesforce.com's primary brand color?

salesforce.com's primary brand color is Royal Blue, hex #0176D3.

What accent color does salesforce.com use?

salesforce.com pairs its primary with Midnight Blue (#032D60) as an accent.

How many colors are in the salesforce.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the salesforce.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How salesforce.com has looked over time

Snapshots of salesforce.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.