What is dell.com's primary brand color?

dell.com's primary brand color is Royal Blue, hex #0C73CB.

What accent color does dell.com use?

dell.com pairs its primary with Midnight Blue (#002A58) as an accent.

How many colors are in the dell.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the dell.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

dell.com color palette

The brand palette extracted from dell.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#0c73cb

rgb(12, 115, 203)

hsl(208, 89%, 42%)

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Accent

Midnight Blue

#002a58

rgb(0, 42, 88)

hsl(211, 100%, 17%)

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Accent

Sky Blue

#93bfe4

rgb(147, 191, 228)

hsl(207, 60%, 74%)

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Accent

Brown

#b21870

rgb(178, 24, 112)

hsl(326, 76%, 40%)

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Accent

Mauve

#cd79ae

rgb(205, 121, 174)

hsl(322, 46%, 64%)

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Background

Snow

#f9fbfc

rgb(249, 251, 252)

hsl(200, 33%, 98%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Charcoal

#1d2c3b

rgb(29, 44, 59)

hsl(210, 34%, 17%)

CSS variables

:root {
  --color-primary: #0c73cb;
  --color-accent-1: #002a58;
  --color-accent-2: #93bfe4;
  --color-accent-3: #b21870;
  --color-accent-4: #cd79ae;
  --color-background: #f9fbfc;
  --color-text: #000000;
  --color-neutral: #1d2c3b;
}

Tailwind v4

@theme {
  --color-primary: #0c73cb;
  --color-accent-1: #002a58;
  --color-accent-2: #93bfe4;
  --color-accent-3: #b21870;
  --color-accent-4: #cd79ae;
  --color-background: #f9fbfc;
  --color-text: #000000;
  --color-neutral: #1d2c3b;
}

About the dell.com color palette

dell.com's brand palette is built around Royal Blue (#0C73CB) as its primary color, paired with Midnight Blue (#002A58) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is dell.com's primary brand color?: dell.com's primary brand color is Royal Blue, hex #0C73CB.
What accent color does dell.com use?: dell.com pairs its primary with Midnight Blue (#002A58) as an accent.
How many colors are in the dell.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the dell.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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