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pepsi.com color palette

The brand palette extracted from pepsi.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Blue

#0006fe

rgb(0, 6, 254)

hsl(239, 100%, 50%)

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Accent

Chocolate

#c7544c

rgb(199, 84, 76)

hsl(4, 52%, 54%)

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Accent

Yellow Green

#76e375

rgb(118, 227, 117)

hsl(119, 66%, 67%)

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Accent

Iris

#5e5eb5

rgb(94, 94, 181)

hsl(240, 37%, 54%)

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Accent

Navy

#01018a

rgb(1, 1, 138)

hsl(240, 99%, 27%)

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Background

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Text

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Neutral

Black

#020202

rgb(2, 2, 2)

hsl(0, 0%, 1%)

About the pepsi.com color palette

pepsi.com's brand palette is built around Blue (#0006FE) as its primary color, paired with Chocolate (#C7544C) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Blue · Primary
the dominant brand color — used for logos, primary buttons, and key moments.
Chocolate · Accent
a secondary highlight for links, callouts, and interactive states.
Black · Neutral
a supporting tone for borders, dividers, and muted UI surfaces.
Black · Background
the base surface the rest of the palette sits on.
White · Text
the primary readable foreground color.

Frequently asked questions

What is pepsi.com's primary brand color?

pepsi.com's primary brand color is Blue, hex #0006FE.

What accent color does pepsi.com use?

pepsi.com pairs its primary with Chocolate (#C7544C) as an accent.

How many colors are in the pepsi.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the pepsi.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How pepsi.com has looked over time

Snapshots of pepsi.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.

  1. Current
    #0006fe
    #c7544c
    #76e375
    #5e5eb5
    #01018a
    #000000
    #ffffff
    #020202
  2. Archived
    #0021df
    #576fff
    #0025ff
    #ffffff
    #000000
  3. Archived
    #0064c3
    #ffffff
    #9ecdee
    #000000

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