Gallery / Color palette
23andme.com color palette
The brand palette extracted from 23andme.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2026. Palette reconstructed from an archived capture.
Steel Blue
#1e8ab9
rgb(30, 138, 185)
hsl(198, 72%, 42%)
Royal Blue
#3968be
rgb(57, 104, 190)
hsl(219, 54%, 48%)
Raspberry
#c5106e
rgb(197, 16, 110)
hsl(329, 85%, 42%)
Plum
#d2a7c6
rgb(210, 167, 198)
hsl(317, 32%, 74%)
Orchid
#d66faa
rgb(214, 111, 170)
hsl(326, 56%, 64%)
White
#fdfefe
rgb(253, 254, 254)
hsl(180, 33%, 99%)
Charcoal
#292929
rgb(41, 41, 41)
hsl(0, 0%, 16%)
Gainsboro
#dee5e9
rgb(222, 229, 233)
hsl(202, 20%, 89%)
About the 23andme.com color palette
23andme.com's brand palette is built around Steel Blue (#1E8AB9) as its primary color, paired with Royal Blue (#3968BE) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Steel Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Royal Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Gainsboro · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Charcoal · Text
- — the primary readable foreground color.
Frequently asked questions
What is 23andme.com's primary brand color?
23andme.com's primary brand color is Steel Blue, hex #1E8AB9.
What accent color does 23andme.com use?
23andme.com pairs its primary with Royal Blue (#3968BE) as an accent.
How many colors are in the 23andme.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the 23andme.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How 23andme.com has looked over time
Snapshots of 23andme.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#1e8ab9#3968be#c5106e#d2a7c6#d66faa#fdfefe#292929#dee5e9
- Archived#d4196b#ffbb3a#d159aa#8749aa#866b00#fdfdfd#323334#dfd9e9
- Archived#d50f67#ebc6db#d686b9#0d8282#996c15#fdfefe#6b6b6b#ede3e9
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