Gallery / southwest.com palette / History

How southwest.com has looked over time

Snapshots of southwest.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.

June 2026Current
#fec130
#7d8fcf
#d29625
#b4765d
#1a2c80
#fafafa
#304cb2
#cad0e4
January 2021Archived
#2f4bb0
#febf26
#102209
#fcfcfc
#111b40
#333333
January 2020Archived
#ffc02b
#0d132e
#203a9d
#c1802b
#d5152e
#fefefe
#314db2
#d6dbea
January 2019Archived
#1e3075
#ffbf27
#6b80c6
#d5152e
#569c3f
#e5e6e7
#2f4bb1
#f9f9f9
January 2018Archived
#a4baf2
#111830
#ffbf28
#5064ae
#d5152e
#fafafa
#2e49ad
#e6e7e8
January 2017Archived
#1f3173
#ffbe22
#b48c31
#5da7ff
#f9f9f9
#314db2
#e5e6e8
January 2016Archived
#304cb2
#febf2b
#111b40
#bb902f
#3090ff
#fdfdfd
#5b5f6a
#e6e7e8
January 2015Archived
#304cb2
#111b40
#ffbf27
#e6e7e8
#636363
#fbfbfb
January 2012Archived
#2683f9
#c3dcfa
#afceb7
#ffffff
#333333
#707070
January 2011Archived
#2683f9
#091d86
#bedafc
#ffffff
#333333
#707070

See southwest.com's current palette

View current palette