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priv.au color palette

The brand palette extracted from priv.au — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated August 5, 2026.

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Primary

Cornflower Blue

#88aaff

rgb(136, 170, 255)

hsl(223, 100%, 77%)

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Background

Midnight Blue

#222537

rgb(34, 37, 55)

hsl(231, 24%, 17%)

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Text

Periwinkle

#cad3f5

rgb(202, 211, 245)

hsl(227, 68%, 88%)

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Neutral

Charcoal

#363a4f

rgb(54, 58, 79)

hsl(230, 19%, 26%)

About the priv.au color palette

priv.au's brand palette is built around Cornflower Blue (#88AAFF). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Cornflower Blue · Primary
the dominant brand color — used for logos, primary buttons, and key moments.
Charcoal · Neutral
a supporting tone for borders, dividers, and muted UI surfaces.
Midnight Blue · Background
the base surface the rest of the palette sits on.
Periwinkle · Text
the primary readable foreground color.

Frequently asked questions

What is priv.au's primary brand color?

priv.au's primary brand color is Cornflower Blue, hex #88AAFF.

How many colors are in the priv.au palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the priv.au color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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