Gallery / Color palette
buttondown.com color palette
The brand palette extracted from buttondown.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated August 6, 2026.
Khaki
#fdf4a0
rgb(253, 244, 160)
hsl(54, 96%, 81%)
Royal Blue
#5770ca
rgb(87, 112, 202)
hsl(227, 52%, 57%)
Olive
#a19105
rgb(161, 145, 5)
hsl(54, 94%, 33%)
Dark Khaki
#cbbf55
rgb(203, 191, 85)
hsl(54, 53%, 56%)
Iris
#2745b1
rgb(39, 69, 177)
hsl(227, 64%, 42%)
Gold
#ffe503
rgb(255, 229, 3)
hsl(54, 100%, 51%)
Charcoal
#404040
rgb(64, 64, 64)
hsl(0, 0%, 25%)
Snow
#fafafa
rgb(250, 250, 250)
hsl(0, 0%, 98%)
About the buttondown.com color palette
buttondown.com's brand palette is built around Khaki (#FDF4A0) as its primary color, paired with Royal Blue (#5770CA) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Khaki · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Royal Blue · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Snow · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Gold · Background
- — the base surface the rest of the palette sits on.
- Charcoal · Text
- — the primary readable foreground color.
Frequently asked questions
What is buttondown.com's primary brand color?
buttondown.com's primary brand color is Khaki, hex #FDF4A0.
What accent color does buttondown.com use?
buttondown.com pairs its primary with Royal Blue (#5770CA) as an accent.
How many colors are in the buttondown.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the buttondown.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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