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boots.com color palette
The brand palette extracted from boots.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated September 24, 2026.
Midnight Blue
#01125f
rgb(1, 18, 95)
hsl(229, 98%, 19%)
Dim Gray
#4d6194
rgb(77, 97, 148)
hsl(223, 32%, 44%)
Cadet Blue
#8397b9
rgb(131, 151, 185)
hsl(218, 28%, 62%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
White
#ffffff
rgb(255, 255, 255)
hsl(0, 0%, 100%)
About the boots.com color palette
boots.com's brand palette is built around Midnight Blue (#01125F) as its primary color, paired with Dim Gray (#4D6194) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Midnight Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Dim Gray · Accent
- — a secondary highlight for links, callouts, and interactive states.
- White · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
What is boots.com's primary brand color?
boots.com's primary brand color is Midnight Blue, hex #01125F.
What accent color does boots.com use?
boots.com pairs its primary with Dim Gray (#4D6194) as an accent.
How many colors are in the boots.com palette?
This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the boots.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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