Gallery / Color palette
americanexpress.com color palette
The brand palette extracted from americanexpress.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2019. Palette reconstructed from an archived capture.
Royal Blue
#006acd
rgb(0, 106, 205)
hsl(209, 100%, 40%)
Azure
#65a8e2
rgb(101, 168, 226)
hsl(208, 68%, 64%)
White
#feffff
rgb(254, 255, 255)
hsl(180, 100%, 100%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
White Smoke
#ededee
rgb(237, 237, 238)
hsl(240, 3%, 93%)
About the americanexpress.com color palette
americanexpress.com's brand palette is built around Royal Blue (#006ACD) as its primary color, paired with Azure (#65A8E2) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Royal Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Azure · Accent
- — a secondary highlight for links, callouts, and interactive states.
- White Smoke · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- White · Background
- — the base surface the rest of the palette sits on.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
What is americanexpress.com's primary brand color?
americanexpress.com's primary brand color is Royal Blue, hex #006ACD.
What accent color does americanexpress.com use?
americanexpress.com pairs its primary with Azure (#65A8E2) as an accent.
How many colors are in the americanexpress.com palette?
This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the americanexpress.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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