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zoe.com color palette

The brand palette extracted from zoe.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated September 24, 2026.

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Primary

Gold

#ffd000

rgb(255, 208, 0)

hsl(49, 100%, 50%)

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Accent

Charcoal

#532d3c

rgb(83, 45, 60)

hsl(336, 30%, 25%)

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Accent

Iris

#5755ce

rgb(87, 85, 206)

hsl(241, 55%, 57%)

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Background

White

#fdfdfd

rgb(253, 253, 253)

hsl(0, 0%, 99%)

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Text

Charcoal

#2e3347

rgb(46, 51, 71)

hsl(228, 21%, 23%)

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Neutral

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

About the zoe.com color palette

zoe.com's brand palette is built around Gold (#FFD000) as its primary color, paired with Charcoal (#532D3C) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Gold · Primary
— the dominant brand color — used for logos, primary buttons, and key moments.
Charcoal · Accent
— a secondary highlight for links, callouts, and interactive states.
Black · Neutral
— a supporting tone for borders, dividers, and muted UI surfaces.
White · Background
— the base surface the rest of the palette sits on.
Charcoal · Text
— the primary readable foreground color.

Frequently asked questions

What is zoe.com's primary brand color?

zoe.com's primary brand color is Gold, hex #FFD000.

What accent color does zoe.com use?

zoe.com pairs its primary with Charcoal (#532D3C) as an accent.

How many colors are in the zoe.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the zoe.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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